The API scores high points for both your customer service and business performance: It is also compatible with Windows, Mac OS, and GNU/Linux (under a free license). The WhatsApp Business API can easily be used on mobile, tablet, and computer devices, without the need for a web browser. It is designed for corporate customer services of small and medium-sized businesses to multinational corporations. The WhatsApp Business API is the most advanced business solution offered by WhatsApp. It is impossible to link it to a CRM, to your Instagram stories, to an email campaign, etc.
The app can only be integrated with your website. You will need a business phone number to create an account, if you haven't already. Mailing lists are limited to 256 contacts. 
However, WhatsApp Business has several shortcomings:
Companies that only exchange about 20 messages with their customers per day.ĭownloading WhatsApp for Business will allow you to create a professional profile, send automated messages, set up quick replies and organize conversations by topic. This is the basic WhatsApp Business version, aimed at the following audience: You can download the WhatsApp Business app for free on the Play Store (Android) and the App Store (iOS). So a little less than four years ago, Mark Zuckerberg's firm (who bought WhatsApp in 2014) launched two new business messaging services to complement WhatsApp Messenger, originally dedicated to private users: Discover WhatsApp Business API Distinguishing between the two professional versions of WhatsAppĪfter (almost) banishing text messages to oblivion with its mobile instant messaging, WhatsApp Inc.
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